Affiliate Marketing Guide

A few years ago, I started a blog. I never really had any plans of making money out of it, it was purely a way for me to express my stifled creativity due to the monotony that my day job provided. I started slow, posting content only a few times a week. But eventually, I started to enjoy what I was doing and began posting written content as well as pictures a couple of times a day. I would schedule my posts to upload certain times of the day so even when I was at work, my followers would still be able to see my current posts. In a year’s time, I’ve amassed a significant number of followers, enough that a few brands approached me to be their affiliate blog. I didn’t understand this at that time, but what I was doing was a form of marketing called affiliate marketing. Affiliates would post content to their platform about the brand’s products and each customer they brought in, they will receive a corresponding reward. In this case, they were offering me a monetary incentive. For bloggers like me, it was a great way to earn an extra income while doing something you love.

Guide to Affiliate Marketing

Definition

Basically, what affiliate marketing means is it is a type of commission-based marketing strategy that rewards the affiliates for the customers they bring to the business. A blogger, like myself, will select a certain product that I like and promote it to my followers and if they purchase the product, I make a profit also. In short, affiliate marketing is spreading the product to as many audiences as possible and the parties involved receive a piece of the profit.

The Parties

In affiliate marketing, there are three parties involved: the merchant, the affiliate, and the consumer. The merchant is basically the seller or the brand. They are the ones that create the product and they get the biggest cut of the profit. The affiliate, or publisher, is the one that spreads the product to their audience or followers. Normally, they promote multiple products and they have the tough job of convincing buyers the value of the products. Affiliates are usually individuals or they could be a big company. Consumers, as the name suggests, are the ones that buy the products. Consumers are usually fans or followers of the affiliate and therefore heed most of their advice.

Becoming an Affiliate

Affiliate marketing is a lucrative business especially if you have a strong online presence. But it is a hard road. Many have attempted to make a significant profit out of affiliate marketing but eventually failed. I spent a huge chunk of my free time and effort to gain my followers. How to gain a strong online presence could be a whole topic in itself but basically, to get a significant audience to pay attention to your blog or content, you must have an interesting and relevant content. I find that posting regularly also helps, as well as engaging with your followers.